Every year during my off season, I begin the process of a website update. However, during the start of 2023, I did a total redesign that serves my brand and audience better. Today, I thought I’d share 4 reasons why I carved out the time to make these updates, and why if you’re a business owner, you might want to consider it as well!
- Having a strong brand experience starts with your website. It sets the tone for everything! I found that even just within just one to two years, so much of my favorite work and brand messaging had shifted and I wanted my website to reflect that.
- Add clarity and ease to the online user experience! In my website update, I created a blog structure that is more clean and organized for my audience to delve into all the content I am putting out! In past years, blogging has not been a priority of mine and my sites have reflected that. Now that my audience has grown, I wanted it to be a space that made sense for me!
- Copy and messaging on your website provides an idea of what clients encounter when they have an experience with your brand. I am big on setting clear expectations and communication from the start so updating my site always gives me a chance to rework copy and make sure it is an accurate reflection of my heart and my business now.
- It provides an opportunity to showcase some of your current best work and new raving reviews! I have always been a firm believer that your work should speak for itself, so it’s important to prioritize giving your website a refresh from time to time in order to let it reflect the work that you love the most and powerful testimonies from real clients.
Take a browse around the new home of HBP and stay tuned for more pages and features to come soon!
Did this inspire you to update your brands website this year? Comment below or head on over to my Instagram and send me a message! Follow me on Pinterest for more business inspiration.
